Updated: Mar 8, 2019
What is my role and responsibility within the franchise relationship?
Franchising is different from traditional, individual business ownership because you have the support of a bigger system. A key component of franchising is your relationship with your franchisor. Maintaining a well-balanced franchisee-franchisor relationship will be vital to business success. It is important to understand the roles and responsibilities of each party in the franchise system.
What Are My Franchisor's Responsibilities?
The franchisor of a franchise system plays an important role in your success as a mold remediation franchisee. The franchisor developed a franchise system using years of mold inspection & mold removal experience. Now, it is time to make sure the system is effectively replicated in each new franchise unit. The franchisor will be responsible for everything from on-boarding, training, business development, brand management and ongoing support.
Proper Mold Training & Business On-Boarding
Franchisees must build a strong foundation that can support future growth and success. This starts with proper initial training and on-boarding prior to business launch. Your franchisor needs to provide thorough training and education on how to effectively market and operate your new franchise. Initial training should cover everything from marketing and sales to daily operations to finance and management.
Additionally, franchisors are responsible for guiding franchisees through the on-boarding process. Franchisors will play an advisory role (as needed) in decisions from location, equipment, hiring, vendors, marketing strategies and so many other important details involved with starting a new mold & bio remediation business.
Focus on Innovation & Business Development
Maintaining a competitive edge is important with any business, in any industry. The mold inspection & mold remediation industry is fast-paced and is constantly evolving. It is the responsibility of the franchisor to remain innovative and stay ahead of the competition. In order to do so, your franchisor will have to constantly monitor industry trends and share new insights with franchisees.
Tested Strategies & Proven Systems
Entrepreneurs choose to franchise because buying a franchise means buying a complete and proven system. Franchisors are responsible for developing and maintaining the franchise system. A franchise system is a living, breathing beast that will evolve with franchise growth and expansion. Your franchisor plays a key role in developing and adapting the system as needed so that it continues to be a successful business model for franchisees.
Brand Management and Evolution
Branding is everything: logo, reputation, product quality, business values & principles and so much more. A trusted & recognizable mold removal franchise brand is one of the most powerful elements of franchising. The franchisor is responsible for maintaining overall brand reputation. This will including monitoring brand usage across franchises and working to develop the brand as the franchise system grows and evolves.
Ongoing Support & Business Counseling
Following launch, your franchisor will continue to provide support and training to ensure franchise growth and development. This means providing resources, training materials and guidance as needed. Part of this will include sharing business experiences and providing franchisees with business insight that will guide franchisees to success.
What Am I Responsible For As A Franchisee?
Being a franchisee is more than just paying some fees and being handed a mold remediation business. Franchisees are given the license to operate an independent business under the franchise brand in a protected remediation franchise territory, using the established operating, marketing and sales systems. Franchisees are responsible for committing to the franchise systems & strategies, maintaining the brand reputation, establishing business goals, staying motivated and building relationships.
Commitment To The Franchise System
"You can lead a horse to water, but you can't make him drink." Meaning your franchisor can give you all the tools, training and information; but, YOU HAVE TO USE THEM and commit to using them. A bulk of the fanchisee's responsibilities lie in actually implementing the established systems. The biggest advantage of buying a franchise is the established business system. Franchises are built on tested strategies and proven systems that ensure growth and success. The proven business model already exists. All you have to do is follow it and make adjustments as needed to meet any specific business demands. Your franchisor already worked through the guesswork so you don’t have to. Franchisors are responsible for providing a complete operations, marketing and sales system. It is the responsibility of the franchisee to implement the systems and commit to the franchise system.
Upholding The Brand Reputation
Your franchisor is responsible for managing and developing the overall brand reputation. However, as a franchisee, it will be your responsibility to manage and market the franchise brand within your designated territory and assigned market area. Franchisees play a vital role in protecting and fostering the brand image. Part of this means following all the marketing and branding guidelines set forth by the franchisor.
Establish Business Goals & Manage Franchise Growth
Your franchisor will provide you with all the initial training, tools, resources and ongoing support to guide you to your future success. But, at the end of the day, you are the business owner and you are responsible for taking ownership of your work. This means actually using your franchisor’s tools, information and resources to develop a strategic business plan. You need to set business goals and manage your own growth and success over time.
Motivation, Eagerness to Learn & Personal Accountability
While business ownership is exciting, it will be equally challenging and demanding. Franchise ownership requires hard work and motivation. Franchisees will never stop learning because your business and the industry will constantly evolve, and there will always be more information to take in. Franchisees will have to hold themselves personally responsible for themselves, their team and their business.