Referrals are perhaps one of the most powerful business and lead generation tools out there. In the age of the internet, we are just one simple click away from finding a nearby contractor. While we have the luxury of options, the seemingly infinite options can be crippling. It can seem overwhelming to have to filter through all the plumbers, roofers, HVAC companies and other home contractors to find high quality, trustworthy home services. That is why referrals can be so valuable. As consumers, we like working with companies with a history of proven success. We trust the experience or opinion of our neighbors, family, friends, long-time handyman, etc.
Developing A Network Of Reliable Referrals For Your Clients
Of course, as a mold remediation business owner, we are always working to build connections with other contractors with hopes of developing a referral source for our own services. However, it is equally important to develop a list of reliable contractors that we can refer our clients to. With mold remediation, there is often other work that will need to be done following the mold cleanup-- other work that extends beyond our services offerings and beyond our expertise. Clients might need a build-back contractor, a waterproofing specialist, an HVAC professional, or structural repair specialists.
When you prove to be a quality source of information regarding those doing business in your area and doing the job right, you establish yourself as a trustworthy and knowledgeable professional that clients want to work with. Additionally, when you freely refer your clients to contractors that you know and trust, you will strengthen your network and will more likely be referred by these professionals in the future.
Building Mutually Beneficial Relationships
As with any industry, mold and other home services can become very competitive. It can be easy to fall for the notion of "every man for himself" and miss out on the benefits of promoting and helping other business owners. The truth is, it is a good idea to network with contractors you can offer as referrals instead of simply looking for contractors who will refer you. It is about developing mutually beneficial relationships with fellow contractors who offer services that are complimentary to your own services. For example, as a mold remediation professional, it is always handy to have a few good contacts to address water issues-- i.e: a waterproofing professional, a HVAC company, a certified roofer or a plumber.
When you refer your clients to contractors that you know and trust, you can expand and strengthen your network. A strong network of contractors can be a valuable resource for industry knowledge, market research, referrals, business insight and so much more. Despite what some mold remediation business owners might believe, it is NOT "every man for himself" out there. Strategic networking with the right contractors can be incredibly beneficial to your own business.
Offering Client Quality Referrals
Poorly executed, third party work completed following remediation can potentially undo our mold remediation efforts. As a mold remediation professional, we want our clients to hire good contractors that do good work. That is why, when possible, we refer contractors that we know and trust. It is what our clients deserve. It's just that simple. Everything else is just an added bonus. Being able to offer reliable referrals further supports our standing as industry experts and knowledgeable industry professionals. When we can refer a contractor that can do great work and can meet our client's needs & expectations, we can strengthen our client's trust in our company and increase the likelihood of future client referrals.
At Mastertech Franchise Systems, we value quality services for our clients-- whether it is the services our members provide or the services our clients need from a third party contractor. That is why we provide training and support in networking and building mutually beneficial business relationships with contractors in industries that are complementary to our mold services. To learn more about B2B Marketing, Customer Service, Networking and so much more, call 1-800-559-5338 today to talk to our team about our mold remediation franchise membership offerings.