Mold remediation is usually one of those niche services that is often discussed more as an afterthought to other restoration services. We see a lot of companies that specialize in a main service and offer mold as an additional service— companies that do water damage and mold, carpet cleaning and mold, construction and mold, and so forth. This phenomenon has left quality mold remediation services under appreciated and rarely referenced on its own without the context of other services.
By treating mold removal services as an afterthought, we see a common trend of business owners unable to give their mold remediation services the needed focus. The truth of the matter is that mold remediation and mold inspection services are very necessary services. When done right, mold services can be very profitable.
Starting a Mold Remediation Business
Starting a business that focuses on mold remediation, mold testing and other mold services can be a truly worthwhile business investment. Mold is a bio-contaminate that can lead to health implications and serious property damage. Thorough mold inspections and safe & effective mold remediations are important services that protect property value, family health and overall quality of life.
By launching a business with its primary focus around mold, entrepreneurs can properly focus on taking advantage of the market, provide the highest quality of services, meet the available demand, and really take advantage of the earning potential in this industry.
How to Get Start In The Mold Industry
So, you want to get into mold. BUT, where to start?
Location, Location, Location:
Identifying a strategic location is a crucial part of building a strong business foundation. It is not as simple as just setting up shop just anywhere. In fact, your physical location isn’t even the most important element. When it comes to mold remediation (and other home services), choosing the right operating territory and coverage area will have a great impact on your business success.
Just a few of the many things to consider:
How large of a service area do you plan to cover
Type and size of population within the coverage area
Types of building structures & properties most prevalent in the area
Travel time and costs
Climate & weather effects
And so much more
Rules & Regulations:
Since mold remediation and mold inspection are not federally regulated, it is an industry with state-specific regulations. To start your own mold remediation business, you will need to research the mold regulations in your specific state. For example, some states restrict companies from offering mold inspection AND mold remediation services on the same project, which will affect how you market and operate your business. Some states require specific mold inspection certifications or certain licenses in order to operate a mold remediation business. It is important to do this research early on and get a head start on getting the right licensing and certifications. Otherwise, you might get jammed up right as you think you are ready for launch and get stopped dead in your tracks.
Aside from meeting state regulations, getting properly certified is still a valuable investment beyond the rules. Taking the training courses and getting certified will arm you with valuable knowledge to start your business on the right foot. Your certifications also strength your credibility and reiterate to the clients that you are an expert in the field.
Tools of the Trade:
Mold is considered a bio-contaminate that requires proper handling to ensure everyone’s safety and guarantee the efficacy of the work. In order to get the job done right each time, you need to invest in the right equipment, purchase the right products and maintain a sufficient supply of materials. It is important to do you research-- know your inspection procedures and remediation process so you can figure out the best equipment and products that will deliver the results you desire.
There are a lot of equipment and product options out there. Some of which are absolutely vital—like commercial grade air scrubbers and dehumidifiers that are designed to last on a job for hours, to days, on end. While other equipment on the market might just be expensive gimmicks. Take the time to figure out what you really need to get started and invest in quality purchases.
There is nothing quite as sketchy and untrustworthy as a dinky, unmarked van pulling up to your home. Since mold remediations and mold inspections are home services, you will need to find a way to get to the client’s property. Aside from getting reliable and practical vehicles, it is important to consider the visual aesthetics as well. After all, what you pull up in will be your client’s first impression of you. It doesn’t have to be flashy, but it should be clean, well-maintained and branded. A clean, well-maintained and branded vehicle confirms the legitimacy of the company and instills trust. Furthermore, your company vehicles will be on the road a lot with commutes to jobs. A branded vehicle serves as a marketing opportunity as well.
To get your business up and running, you will need to get the word out and generate some business leads. For new mold remediation businesses, that initial marketing campaign needs to be extremely strong and strategic. You will need to build a good website, consider a social media presence, plan B2B marketing campaigns, explore networking strategies, develop internet marketing campaigns, and so much more. Just marketing your business is a full time job. You might want to consider hiring a marketing rep for your company. This way you can focus primarily on operating your business while your marketing team member focuses on generating new leads.
Go At It Alone OR Start a Mold Franchise
If you are looking to launch a new mold remediation business, you should consider your options. You can start from scratch or you can invest in a franchise. Each option has its own benefits and downfalls. It is a matter of figuring out what you are hoping to get out of starting, owning and operating a mold removal business.
Starting a business from scratch on your own might allow you to cut back on some of that initial, upfront investment. You get to operate on your own terms without restrictions or set expectations. You can maintain complete control of all aspects of your business. If this is important to you, you might not want to compromise with a franchise. On the other hand, starting a business from the ground up can be extremely challenging and you might need to make a lot of mistakes before you get to where you want to be. You will have to create and develop a brand from scratch, build a positive reputation, learn the industry on your own, and figure out appropriate marketing strategies. This can take a significant period of time and that learning curve may prove to be financially costly.
With a mold remediation franchise, you are investing in a complete system. Franchisees receive all the training and support to get your new business up and running fast. If you choose to franchise over starting from scratch, you eliminate all the initial guesswork that can quickly eat up your startup dollars. It is an established brand with a proven business model and a team of industry experts available for support. However, there will be an upfront startup fee as well as ongoing royalties. Franchisees are also required to follow strict standards and expectation to ensure appropriate brand representation and consistent delivery of the highest quality services possible across all franchise locations.
Whether you start a mold remediation business from scratch on your own, or you choose to purchase a mold remediation franchise, the mold remediation industry might be a good choice for entrepreneurs looking for a new business opportunity. If you think franchising is the right choice for you, consider a Mastertech Franchise. Call 800-559-5338 today to learn more about our mold removal franchise opportunity.