Updated: Mar 8, 2019
Investing in a mold & bio remediation franchise is a major endeavor, and one of the most important decisions that perspective franchisees will have to make is which operating territory to purchase. An operating territory is defined by fixed geographic boundaries in which a franchisee is given the right to operate. Choosing the right franchise territory is important because it can determine potential for long-term profitability, success and growth.
Things To Consider When Choosing A Franchise Opportunity & An Operating Territory
While operating territory is not the only factor to consider, it is an important factor to consider. When deciding the operating territory for your franchise, you need to be strategic and take the following factors into consideration.
Protected Operating Territories For Franchisees
Especially with service franchises, like a mold remediation franchise, exclusive operating rights for a territory is crucial. Protected territories, offered by the Franchisor, means each franchisee has a clearly defined area of operation in which they can market and operate under the franchise brand without any competition from other franchisees.
If you are considering purchasing a franchise, it is important to find a franchise system that offers defined territories and prohibits other franchisees from encroaching on your franchise business by operating or marketing in your territory.
Franchise Operating Territory Size
It is important to be strategic when picking your territory. A large territory is not always the key to success. Starting with too large of a territory might not be practical. You might end up spreading your resources too thin without the ability to meet the demands of a large service area. On the other hand, too small of a territory can restrict earning potential and inhibit growth later down the line. The key is to determine what will be most practical for your startup resources and what will meet your long-term business goals.
Larger territories offer a larger market that you can grow into. Smaller territories allow franchisees to really focus on a target consumer audience and dig deeper within the more limited market to find leads. All territory sizes can be successful depending on the individual franchisee’s business aspirations and expectations.
Opportunity for Franchise Business Growth
Business owners need to set long-term business goals. If you meet your business goals and continue to grow and expand, can your territory sustain growth? If not, does your franchise system offer the opportunity to expand and grow your territory as needed? When considering your franchise territory, it is important to plan for your long-term business goals. While it is important not to over extend your resources with too large of a territory at first, you need to consider a territory that will be able to support growth and expansion as needed.
Understanding the Mold Remediation Market
Do your research and learn about the mold & bio remediation market in your perspective territory. Sheer size of the service area is not the only thing to consider. What kind of population makes up that territory? Is it made up of more urban, suburban or rural settings? What kind of properties dominate the market in that area? What kind of climate-related maintenance issues are common in the area (i.e.: humidity/water damage issues with beach/shore properties, or hurricane and natural disaster prone areas)? These are all things to consider before selecting a territory.
Additionally, you should take a look at the competition in the area. Learning about the competition will help to determine how your service offerings will be perceived in comparison to your competitors. It is important to assess the quality of the services provided by nearby competitors and see how you can provide a better and more valuable service as a franchisee.
Franchising With Mastertech Environmental
At Mastertech, we developed our franchising system with the intent to be able to provide top quality mold & bio remediation services to more homeowners, business owners and other property owners in need of our services. Our priority is quality, not quantity. As a franchisor, of course we strive for growth and success; however, that does not necessarily mean quantity over quality. Our goal is to invest in training and support for each franchisee so that each franchisee can achieve ongoing growth and success. This means protecting each franchisee's territory, so they can focus on developing the business rather than compete against fellow Mastertech Franchisees. We believe each franchisee’s individual franchise growth and success is equally important as corporate success.
“My goal isn’t, and never has been, to sell as many franchises as possible,” said Tom Duff, Mastertech founder and CEO. “What we’re focused on is finding the right type of people, the people that genuinely care about helping people… people who only want to do the job right the first time. When I consider a new franchisee, I want to know that they’re in this for the right reasons. That’s why we make our offering as affordable as possible. We’d rather they focus on growing their business and providing quality services to their clients than worry about exorbitant franchise fees.”
Choosing An Operating Territory with Mastertech
At Mastertech Franchise Systems, our experts developed our franchising opportunity with you, our franchisees in mind. Our team will work with each new franchisee to carefully carve out the most strategic and practical operating territory. As a Mastertech Franchisee, you get the following benefits when selecting your franchise territory:
Protected Franchise Territories
Large, Affordable Territories
Flexible, Customizable Territory Options For Mold & Bio Remediation Services
Opportunity for Franchise Growth & Expansion
Think that a Mastertech franchise might be a perfect fit for you? Call us today to speak to our franchising team 1-800-559-5338