The Importance of a Powerful Brand in Mold Remediation

Updated: Feb 27, 2019

Brand= Everything

Effective branding is one of the most powerful driving forces behind a successful mold removal & mold testing franchise. As a potential franchisee, looking to invest in a mold removal franchise, do not underestimate the influence branding can have on business success. At the core of branding, there is so much more than just a logo, a design or a slogan. Branding is everything: logo, reputation, product quality, business values & principles and much, much more. Branding is everything that shapes consumer perception of your company as a business and its standing within the mold remediation industry.

Ways Branding Impacts a Franchisee's Mold Business:


  • Branding Builds Trust: Especially in the mold abatement industry, property owners want to hire a mold removal company that they can trust. Potential clients are more likely to trust a mold remediation company that has a good reputation built from positive consumer experience and high quality mold removal & mold inspection services.

  • Branding Improves Recognition: A strong, recognizable logo can leave a lasting impression. Recognition means seeing a logo and instinctively associating it with the quality of the company's services or products. With a well branded franchise, potential clients will likely associate you as part of a larger group that they can trust to provide them with the high quality, safe & effective mold testing and mold remediation services that they expect and, more importantly, need.

  • Branding Sets Expectations: Effective branding will provide potential clients with reasons to choose your company to provide mold removal services. A mold franchise that communicates a clear brand promise and actually constantly delivers this promise over time, will be able to develop a list of happy & satisfied mold remediation clients and build credibility within the mold industry.

  • Branding Sets you Apart: Being a part of a mold franchise with a powerful brand will help to set you apart from your competitors. A trusted, recognizable and reliable brand will stand out and give franchisees an advantage over the competition.

  • Branding Inspires Employees: All work is not necessarily equal, meaning loyal and dedicated employees look for more than just work itself. Many employees find it important to work for a mold removal and mold inspection company that falls inline with his or her own values-- a company that he/she can be proud to work for. Employees can draw inspiration and motivation from understanding your business mission and mold remediation business principles.


A Trusted Mold Removal & Mold Testing Brand

Mastertech has taken time to carefully build a mold remediation franchise brand rooted in trust, integrity and quality. By joining the Mastertech Team, you are choosing to be a part of a commitment to provide the safest and most effective services possible for our clients without compromise. We are constantly working to maintain, if not improve, our brand and consumer perception of us as a company. In order to deliver on our brand promises every day, our team is constantly driving to evolve and adapt to exceed industry standards.

  • WE SET HIGH STANDARDS- Doing the job right the first time is not our goal... It is our standard. We prioritize quality control & set high expectations. We use the safest & most effective equipment & techniques to meet expectations & standards.

  • WE ACHIEVED MEDIA RECOGNITION- Mastertech is featured on and trusted by HGTV & DIY Network. After a search of all of the mold companies in the Northeast U.S, the producers chose Mastertech.

  • WE MAINTAIN CONSISTENCY- Our intensive mold removal franchisee training system and on-going franchise support ensures that every Mastertech Franchisee is able to deliver the same top-quality services to each and every client.

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